MasterFoods wanted to compete in the dairy space, along with Nestle & Hershey’s in 2005.
To help them reach their goals, we convinced Dove, Milky Way, and Starburst brands to license the names with a shelf-stable product, featuring award-winning graphics.
MasterFoods achieved nation-wide distribution within one year.
In 2004, Coke needed some healthy alternatives to sell in public school systems nation-wide.
We licensed several brands, including a private label, and contracted Coca-Cola Enterprises the distributor for Coke to distribute across the country.
We contracted with the manufacturer and brand company the sale of their brands to Coke.
Lance Crackers wanted to expand their cracker business into Asia.
We licensed their core brands with Warner Bros. / Looney Tunes in Hong Kong.
We were able to establish nationwide distribution into the largest grocery stores (Carrefour) in China.
In 1997, Bruss wanted to establish export lines of US Beef to the orient.
We set up relations with the government in Beijing, China to import direct from Bruss.
Bruss became the largest exporter of US Beef to Beijing and Shanghai.
In the early 1990’s, Disney’s satisfaction with their hotel rooms was hitting a low point.
We provided market research (Value Analysis) to determine what customers basic expectations were and in turn, what things would provide value.
Disney became one of the first resorts to install VHS & CD players in all their facilities.
In 1997, Warner Bros. was looking to expand their brand overseas, as well as get deeper into the U.S. market.
We established US dairies in the U.S. to package flavored milk to directly take on the leaders, Nestle and Hershey, in the flavored milk space. We consulted with Jasper products to produce the first shelf-stable aseptic product in the US which was a huge success. We also contracted with China Tetra Pak to produce the first shelf stable product in China utilizing Warner Bros. brand icons.
Success showed in nationwide distribution in the U.S. as the first shelf-ready-to-drink milk product overseas.
BLUE CROSS BLUE SHIELD
In, 1994 BCBS needed nationwide customer satisfaction research.
We consulted and provided, at the time one of the largest customer value analysis research projects of its kind.
The company was able to segregate what customers basic expectations and needs were, as well as, see what services would provide added value to increase income the customers wouldn’t mind absorbing.
In 1999, General Mills wanted to launch healthier beverages for breakfast and meal replacements.
We worked with formulation companies to develop several brands that competed with Slim Fast and other protein delivery replacements.
Management took the private label brands and licensed them with their iconic cereal brands.
In 1996, Marvel Studios wanted to promote health RTD beverages in the US markets.
We utilized new technology in the RTD space and branded Captain America, The Hulk and Spiderman, in the flavored milk space.
With the largest beverage brokers in the country, we were able to establish distribution in every giant retail grocer establishment.
In 2020, an established manufacturing company in sports retail sector. The family owned business found themselves after 15 years, working in the business rather on their business. Little growth year-to-year with a stale environment meant that there was lots of turnover, but not a lot of clear direction. They wanted, and were committed, to doing whatever necessary to grow again, they just didn’t know how.
We began implementing the CLARITY process to get total awareness about what they actually knew about their business, and just as important, what they didn’t know about their business. We identified changes in their customer and their buying habits, we hired better and improved training and more importantly, we created goals for the first time and went through the process of writing a full and complete business plan. This business plan included a completed marketing plan.
First year results more than doubled, rising from $1.0 million to $3.5 million. In addition, now the staff is now stable and the sales to major retail establishments continue to grow in the United States.
In 2021, a 14-year old business, where the owners lost track of business goals, their clarity on changes in clients and their industry. This caused the business to evolve into a more “lifestyle” business, bringing revenue down nearly 40%.
We created a Customized Business Coaching Plan, which was a focused plan to regain clarity, improve communications, time management and task prioritization, re-established personal and business goals, leadership training and improved accountability. We also changed the pay structure for employees and incentivized independent contractors.
Sales from the previous year nearly doubled in less than six months. In addition, contracts reached a record high each month. Plus, the company is experiencing a 3x growth in 2021 and a projected 5x growth in 2022.
In 2021, the Client wanted to double their assets under management over the next five years and expand their business to a new state. The client had been working 80 hours a week for the past 25 years and was a great financial planner/advisor but wasn’t sure as how to grow the firm’s business in another state. They had the skills as an entrepreneur, but was not sure how to take his practice and double it.
We created a Customized Business Coaching Plan that included: sales training in all phases, a marketing plan development that would be acceptable to compliance, business development plan, communication training and employee training.
Income increased by 15% from the previous year and assets under management and are on track to increase by 20% during the same year.