MasterFoods wanted to compete in the dairy space, along with Nestle & Hershey’s in 2005.
To help them reach their goals, we convinced Dove, Milky Way, and Starburst brands to license the names with a shelf-stable product, featuring award-winning graphics.
MasterFoods achieved nation-wide distribution within one year.
In 2004, Coke needed some healthy alternatives to sell in public school systems nation-wide.
We licensed several brands, including a private label, and contracted Coca-Cola Enterprises the distributor for Coke to distribute across the country.
We contracted with the manufacturer and brand company the sale of their brands to Coke.
Lance Crackers wanted to expand their cracker business into Asia.
We licensed their core brands with Warner Bros. / Looney Tunes in Hong Kong.
We were able to establish nationwide distribution into the largest grocery stores (Carrefour) in China.
In 1997, Bruss wanted to establish export lines of US Beef to the orient.
We set up relations with the government in Beijing, China to import direct from Bruss.
Bruss became the largest exporter of US Beef to Beijing and Shanghai.
In the early 1990’s, Disney’s satisfaction with their hotel rooms was hitting a low point.
We provided market research (Value Analysis) to determine what customers basic expectations were and in turn, what things would provide value.
Disney became one of the first resorts to install VHS & CD players in all their facilities.
In 1997, Warner Bros. was looking to expand their brand overseas, as well as get deeper into the U.S. market.
We established US dairies in the U.S. to package flavored milk to directly take on the leaders, Nestle and Hershey, in the flavored milk space. We consulted with Jasper products to produce the first shelf-stable aseptic product in the US which was a huge success. We also contracted with China Tetra Pak to produce the first shelf stable product in China utilizing Warner Bros. brand icons.
Success showed in nationwide distribution in the U.S. as the first shelf-ready-to-drink milk product overseas.
BLUE CROSS BLUE SHIELD
In, 1994 BCBS needed nationwide customer satisfaction research.
We consulted and provided, at the time one of the largest customer value analysis research projects of its kind.
The company was able to segregate what customers basic expectations and needs were, as well as, see what services would provide added value to increase income the customers wouldn’t mind absorbing.
In 1999, General Mills wanted to launch healthier beverages for breakfast and meal replacements.
We worked with formulation companies to develop several brands that competed with Slim Fast and other protein delivery replacements.
Management took the private label brands and licensed them with their iconic cereal brands.
In 1996, Marvel Studios wanted to promote health RTD beverages in the US markets.
We utilized new technology in the RTD space and branded Captain America, The Hulk and Spiderman, in the flavored milk space.
With the largest beverage brokers in the country, we were able to establish distribution in every giant retail grocer establishment.
In 2020, an established manufacturing company in sports retail sector. The family owned business found themselves after 15 years, working in the business rather on their business. Little growth year-to-year with a stale environment meant that there was lots of turnover, but not a lot of clear direction. They wanted, and were committed, to doing whatever necessary to grow again, they just didn’t know how.
We began implementing the CLARITY process to get total awareness about what they actually knew about their business, and just as important, what they didn’t know about their business. We identified changes in their customer and their buying habits, we hired better and improved training and more importantly, we created goals for the first time and went through the process of writing a full and complete business plan. This business plan included a completed marketing plan.
First year results more than doubled, rising from $1.0 million to $3.5 million. In addition, now the staff is now stable and the sales to major retail establishments continue to grow in the United States.
In 2021, a 14-year old business, where the owners lost track of business goals, their clarity on changes in clients and their industry. This caused the business to evolve into a more “lifestyle” business, bringing revenue down nearly 40%.
We created a Customized Business Coaching Plan, which was a focused plan to regain clarity, improve communications, time management and task prioritization, re-established personal and business goals, leadership training and improved accountability. We also changed the pay structure for employees and incentivized independent contractors.
Sales from the previous year nearly doubled in less than six months. In addition, contracts reached a record high each month. Plus, the company is experiencing a 3x growth in 2021 and a projected 5x growth in 2022.
In 2021, the Client wanted to double their assets under management over the next five years and expand their business to a new state. The client had been working 80 hours a week for the past 25 years and was a great financial planner/advisor but wasn’t sure as how to grow the firm’s business in another state. They had the skills as an entrepreneur, but was not sure how to take his practice and double it.
We created a Customized Business Coaching Plan that included: sales training in all phases, a marketing plan development that would be acceptable to compliance, business development plan, communication training and employee training.
Income increased by 15% from the previous year and assets under management and are on track to increase by 20% during the same year.
what theyare saying
“I had the opportunity to work very closely with Mike Edwards beginning in 2005 in my role with Coca-Cola Enterprises. While I lead our New Product Integration efforts, Mike was my key contact for a consultant for Bravo Foods. CCE and Bravo had struck a distribution partnership agreement to begin distribution Slammers, a shelf-stable milk product.
Mike was very instrumental in all aspects of our relationship from the initial agreement signing to the ultimate sales in all of our sales centers across the country. Mike was deeply knowledgeable about their product, but also very willing to learn the complexities of the CCE system. I remember working with him in reconfiguring the bottle dimensions and features to make it work in our vending machines. His dedication to meet very tight and quite frankly, impossible timelines, was extremely helpful.
Mike’s enthusiasm is unmatched. He really championed Slammers as we traveled to sales centers and helped our local sales teams take the product to market. It was a great experience to work with Mike and wish we had other products to have worked on together."
-Matt Smith, Retired Coca-Cola Enterprise Director
“The best part about having Mike as a coach is that you know he’s always in your corner and he’s been exactly where you are before. The hardest part of operating a business is that it can be a very lonely endeavor. It’s lonely because everyone from your staff, consultants, suppliers and customers have a very different agenda, and can only see part of that whole picture. As an operator, you alone see the whole board, and with that responsibility comes stress, frustration, and mind clutter. Mike has the ability to stand shoulder to shoulder with you and “look at the whole board”.
Because of his decades of business execution and operation, he can relate to my frustrations and needs on a personal level. He isn’t a professor preaching from a “business textbook”. Mike has lived it and understands the stressors that are unique to an operator. If you look at business development and operation as a 15 round boxing match. Mike is the head trainer in the corner. He’s there in between rounds to review and adapt strategy, see what’s working and what’s not, and help you implement changes on the fly. The best boxing trainers in the world were fighters themselves, not just “students of the sport”. Mike’s “time in the ring” makes him the ideal coach. He can be personal empathetic and strategic depending upon what challenges you face ahead.”
-Roy Warren Jr., CEO Gratitude Health
I have learned how to apply … Goal Setting to consistently reach new heights in sales, improve relationships with Senior Leadership, and most importantly, find a great balance in my personal and career ambitions. Mike’s ability to listen and relate with experienced advice and proven coaching methods is truly remarkable; I highly recommend working with him!
-Wealth Management, Wells Fargo
"Mike’s coaching has been instrumental in my ability to successfully influence and manage multiple types of personalities. It’s easy as an executive to find yourself … spread too thin, which results in not maximizing your impact on the organization and career development. Mike has brought clarity to ensuring I focus on the high value-added activities that both benefit my organization and my professional development. I’ve used executive coaches over the years and Mike is clearly a leader in the field.
He helped me gain self-awareness, clarify goals, achieve important objectives, and succeed in a stressful on-boarding situation. His style is warm, friendly, and open. I recommend Mike without qualification. When you meet him, you’ll realize quickly that he’s the right choice to help you reach the next level in your career."
-R.D. FOUNDER FaithWorks, Pensacola Florida
"In working with Mike Edwards and Focal Point/M3 Advisors, I am often reminded of the famous quote delivered by the great hockey player Wayne Gretzky. “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be”.
For the past 9 months I have been working with Mike who has continuously kept me focused on where the puck and my business is headed. With his leadership and commitment to my business, he has guided Empire State Asset Management, LLC to new markets, increased profitability, and laser focus to accomplishing goals.
Mike’s unique approach to accountability, time management and matrix management have not only increased my revenue but have created a sustainable path to long term success. He has challenged me to think outside the box and to look at market development, staff management and corporate governance in a new way. His unique ability to hold me and my organization to an extremely high level has resulted in an extremely positive and profitable experience."
-Joseph Polsinelli, Founder Empire State Asset Management, LLC
"Mike's coaching program he designed for us is showing results after 9 months. Long term planning, communication, and everyday decisions are much smoother. Our business has been around over 15 years and I think over time you lose sight of plans and goals. His program has put us back on track and has brought clarity to ensuring I focus on the high value-added activities that both benefit my organization my professional development. Mike’s ability to listen and relate with experienced advice is second to none.
His style is friendly and open. I recommend Mike without qualification. When you meet him, you’ll realize quickly that he’s the right choice to help reach your goals. M3 Advisors has allowed us to restructure the company and has helped improve our sales significantly during the pandemic. This program is well worth the money.... "
-Woody Knoebel, Founder & CEO of Alumacart
"I have been working with Mike Edwards from M3 Advisors for about 6 months. We have made several long-term planning and goal setting strategies come to life since we started meeting regularly. Goal setting has always been something we have done, however not having someone to " hold your feet to the fire" they don't always get achieved.
Having someone to work with and to discuss issues and strategy going forward has made the future clearer as well as provided a road map on how to get there 3,5,10 years down the line. It has re-engaged me in my own business, that I have spent the last 14 years building. "
-Bryce Boynton, Five Star Painting Franchise Owner
WHO WE HAVE WORKED WITH